Getting Started with Email Cleaner

Email Cleaner lets you automatically clean, normalize, and validate email addresses directly inside your HubSpot workflows. Use it to fix formatting issues, catch invalid addresses, and maintain consistent email data across your CRM before it causes deliverability problems.

How It Works

1. A HubSpot workflow triggers the Clean Email action for a contact, company, deal, or ticket
2. The app takes the email address from a property you choose, removes whitespace, converts it to lowercase, and strips out invalid characters
3. The cleaned email and a validation result are returned to your workflow
4. Your workflow branches based on whether the email is valid or invalid, so you can take the right next step

Key Capabilities

Automatic Normalization

Email addresses are cleaned up automatically -- leading and trailing whitespace is removed, the entire address is lowercased, and any invisible control characters are stripped out. An email like JOHN.DOE@EXAMPLE.COM becomes john.doe@example.com.

Format Validation

Every email is checked against standard formatting rules after cleaning. The app catches problems like missing @ symbols, missing domain extensions, consecutive dots, and other structural issues that would cause bounces.

Works Across Object Types

The Clean Email action is available in workflows for contacts, companies, deals, and tickets. You can clean email addresses stored on any of these record types.

Workflow Branching

After the action runs, your workflow can branch based on whether the email passed validation. Route valid emails to your next automation step and flag invalid ones for review or cleanup.

Quick Start

1. Install the app in your HubSpot portal (see the Installation Guide)
2. Add the Clean Email action to a HubSpot workflow
3. Select the property containing the email address you want to clean
4. Branch your workflow based on whether the email is valid

Next Steps

• Installation Guide - connect your portal
• Clean Email Workflow Action - learn about the workflow action in detail
• Settings Reference - full settings documentation