Getting Started with Email Cleaner

Email Cleaner cleans, normalizes, and validates email addresses in HubSpot: from a card on any record, on every HubSpot plan including Free, or automatically in your workflows. It always trims, lowercases, strips invalid characters, and validates every address. You can also turn on optional steps to strip plus-addressing, fix common domain typos, normalize provider aliases, and flag disposable or role-based mailboxes, so your CRM data stays clean before it causes deliverability problems.

Two Ways to Clean

From a Card on the Record (every plan, including Free)

1. Open a record that has the Email Cleaner card in its sidebar
2. Choose the email property to clean and click Clean Email
3. Review the original and cleaned address, the validation result, and any flags
4. Click Save to store the cleaned address in the same property or in another email property

Nothing changes on the record until you save. See the Clean Email Card for details.

In a Workflow (plans with workflows: Professional or Enterprise)

1. A HubSpot workflow triggers the Clean Email action for a contact, company, deal, ticket, order, project, or custom object
2. The app takes the email address from a property you choose and applies the base cleaning: trim, lowercase, strip invalid and control characters, remove internal whitespace, and validate the format
3. Any optional behaviors you turned on in the app's settings are applied as well
4. The cleaned email, a validation result, and disposable and role-based flags are returned to your workflow
5. Your workflow branches on those results, and a follow-up step can write the cleaned value back to a property

Key Capabilities

Automatic Normalization

Every address is cleaned the same way: leading and trailing whitespace is removed, the whole address is lowercased, invisible control characters are stripped, and any spaces left inside the address are removed. An email like JOHN.DOE@EXAMPLE.COM becomes john.doe@example.com.

Format Validation

After cleaning, every email is checked against standard formatting rules. The app catches problems like missing @ symbols, missing domain extensions, consecutive dots, and other structural issues that would cause bounces.

Optional Cleaning Behaviors

Turn on any of four per-portal behaviors in the app's settings, in OpsAgent or in HubSpot under the app's Settings tab (all off by default). They apply to the card and to workflows alike:

• Strip Plus Addressing: user+tag@example.com becomes user@example.com
• Fix Common Typos: corrects known domain misspellings such as gmial.com to gmail.com
• Normalize Domain: maps provider aliases such as googlemail.com to gmail.com
• Flag Disposable & Role-Based: flags throwaway domains and shared mailboxes (like info@) so workflows can branch and the card shows them

Works Across Object Types

The card works on contacts, companies, deals, tickets, orders, courses, and projects on every plan, plus appointments, listings, services, invoices, and custom objects where your account has them. The Clean Email workflow action is not restricted to any object type, so it works in any workflow.

Workflow Branching

After the action runs, your workflow can branch on whether the email is valid, disposable, or role-based, routing good addresses to your next automation step and flagging the rest for review.

Quick Start

1. Install the app in your HubSpot portal (see the Installation Guide)
2. Choose your behaviors in the app's settings, or leave them off for base cleaning only
3. Add the card to your record view and clean an address from a record, or
4. Add the Clean Email action to a HubSpot workflow, select the property to clean, and branch on the results

Next Steps

• Installation Guide: connect your portal
• Clean Email Card: clean an address from a record
• Clean Email Workflow Action: learn about the workflow action in detail
• Settings Reference: full settings documentation